Germán Olivera
About. 2026
Most designers learn the brief. I learn the business.
I'm Germán Olivera, a senior designer based in Bogotá. For 13 years I've been the design partner behind launches and campaigns for marketing teams: sites, decks, ads, email, event collateral, print, the full set of material a GTM motion needs to ship.
I work in US Eastern business hours from Colombia, so there's no async-only relationship. You message at 10am, I reply at 10:15. Most of my clients are US-based.
One partner, every surface.
The full set of design material a launch or campaign needs. One partner, one consistent system, every surface where the campaign shows up.
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Web
- Marketing sites and product interfaces
- Landing pages for product launches
- Ecommerce stores
- CMS-driven content sites
- Newsletter signup flows
- Microsites for campaigns
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Digital
- Email campaigns, single sends and full lifecycle programs
- Social systems and content
- Ad creative for paid and organic across formats
- Presentations and sales decks
- Display banners
- Digital event invites and registration flows
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Print
- Flyers and brochures
- Billboards and out-of-home
- Event signage and branded environments
- Editorial reports
- Catalogs
- Branded collateral and event swag
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Motion
- Short promotional videos and capsules
- Lottie animations for web
- Simple motion for social and email
- UI micro-interactions
- Light After Effects work in service of a campaign
The stack, end to end.
- Figma
- Photoshop
- Illustrator
- InDesign
- After Effects
- Premiere
- Webflow
- WordPress
- Shopify
- VTEX
- HubSpot
- HTML5
- CSS
- JavaScript
- Webflow custom code
- WordPress themes
- Shopify Liquid
Enough to customize platforms and tweak the small details. Not enough to write a React or Vue codebase from scratch.
- Generative imagery
- Copy variants
- Design system seeding
- Workflow automation
Integrated into how I work, not a separate skill.
How I help teams decide before they design.
The senior part of senior design isn't the work itself, it's the thinking before the work. With every project, I do four things before opening Figma.
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01. Tradeoffs
I call out tradeoffs when priorities clash.
If you want speed and you want pixel-perfect and you want a custom CMS, you can't have all three on the same timeline. I'll tell you which two I'd protect.
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02. Patterns
I reuse patterns that work instead of reinventing the wheel.
Most marketing sites need the same five things to work well. I don't bill you for rediscovering them every project.
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03. Killing work
I kill low-impact work before it drains your team.
Half of what gets briefed in is the wrong project. I'll tell you that, even if it costs me the engagement.
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04. Briefs
I turn fuzzy stakeholder ideas into briefs your team can actually build from.
The hardest part of any project is translating "we need a refresh" into a buildable plan. That's where I spend the first week.
How I work
I'm direct. I'll tell you what I think will work and what won't.
"I ship on time. Most projects launch in 3 to 6 weeks. If your timeline isn't realistic, I'll say so before we start."
I use AI in my workflow, generating copy variations to test, seeding design system tokens, drafting microcopy, exploring layout options faster. Not to replace design thinking. To make the boring parts faster so I can spend more time on the parts that matter.
I'm mobile-first because most of your users are. That's not a slogan; it changes how I structure a project from day one.
What I don't do
3D and heavy motion design. Character animation, complex VFX, full animated commercials. There are people who do these better. The motion work I take on is light, in service of a larger project, not the center of it.
Production front-end engineering. I write HTML, CSS, and basic JavaScript at a designer's level, enough to customize platforms and tweak small details. I'm not the person to write your React or Vue codebase from scratch.
Brand identity from scratch. I extend existing identities and refine visual systems. I'm not the person to design your logo from zero.
Outside the work
I cook. I cycle. I run. I lift. It's not a personality, it's a routine. Same as design. Show up consistently, do the right things, finish what you start.
If you have a project, the contact page is here. I reply within a day, in your timezone.