Germán Olivera
Notes. 2025 / 2026
Notes from the work. Mostly about why, not what.
Articles about how design actually creates business value in marketing teams. Short, opinionated, occasionally wrong.
02 Apr 2025
Why most marketing sites fail at their job.
7 min read
31 Mar 2025
The cost of publishing without a strategy.
6 min read
Two pieces. New ones land roughly once a quarter. If you want them in your inbox, email me. I keep a small list.